Is your current pharmacy job a pill that’s getting harder to swallow? Maybe it’s time to jump ship. Have you exhausted traditional job searches, but haven’t found the right fit?
Traditional job searching can leave you feeling exhausted, but the good news is that social media has added a new element to the job seeking world. As this article points out, as high as 93% of hiring managers take a peek at a candidate’s social media profiles before making a decision! Since they check you out, shouldn’t you utilize social media to make sure they’re a good fit for you too?
Here are a few ways to find a pharmacy job using Twitter!
Identify as a Pharmacist
If you have a personal Twitter account, you may want to create a profile for professional use. By having a separate account, you can focus your activity toward healthcare.
Using twitter as a pharmacist, your bio is the first text area someone sees when they scroll through Twitter. Like other social sites, you have only seconds to get noticed, so make it powerful.
You have 160 characters to describe who you are and what you do. Use keywords and add a hashtag(#) or two. Identify your title and education level. Display the area of pharmacy you work in, and perhaps what you would like to find a position in. With the remaining characters, add something fun about yourself!
Represent yourself as a Pharmacist in your Profile and Cover Photo
Next, use your cover photo as an opportunity to share your profession with the Twitter world. Think about what people usually ask you when they find out you’re a pharmacist and if that translates into a picture. For example, a picture of pills or pill bottles would make it clear you’re a pharmacist to many people.
Once you choose a photo, you can take it up a notch by using graphic design sites like Canva or PicMonkey to create a personalized cover photo. Canva even has pre-built templates to use for any social media photo to ensure you get the right size.
Follow potential employers and leaders in your profession
Once your profile is ready to go, it’s time to follow people!
It’s ok to “follow” anyone on Twitter, which makes connecting really easy. Use this to your advantage! Is there a company you want to work for? Follow them! Dig a little deeper and find out who does the hiring and other potential colleagues and follow them!
Though not everyone is on Twitter, you’ll find that many of the big health care employers have profiles. Following and keeping up with what is important to a company you may want to work for will do nothing but help down the road!
Following like-minded people is a great way to gain influence and paint a professional portrait of yourself. Here are a few pharmacists on Twitter to follow:
Use hashtags in bio and tweets
The next way to rock Twitter is to use hashtags.
Hashtags are the way you find your way around Twitter. You can use them in your bio, tweets and retweets! There is a limit to how many you should use per tweet. Many social experts will tell you one to two hashtags per tweet is appropriate. Here are 6 popular hashtags to use as a pharmacist:
When you need more hashtags, enter a # in front of any word to see if someone is talking about it on Twitter.
Utilize “lists” to keep Twitter organized
Twitter moves fast. Once you are following several people, it starts to feel unorganized.
They way to fix this is to begin using “lists”.
Lists help you keep who you follow organized. Once you create a list, you see what a certain group of people are tweeting about, which helps minimize the clutter!
Organize your lists any way you want. Lists can be public or private, but when you add someone to a public list, they get a notification, and they will see your name!
Retweet and Tweet to potential employers
When someone you hope to work for tweets something you like, “retweet” it. They get a notification of the retweet, which lets them see your profile, and it is engagement for them, so it’s a win-win!
Once you’re more comfortable with Twitter, take it to the next level by “tweeting to” potential employers. The healthcare companies who are active on Twitter will likely respond, which helps with name recognition!
Join Twitter Chats
The last tip is to find and join Twitter chats. Twitter chats are real time “conversations” hosted by other Twitter users, companies, or brands. These chats move very fast, and are a great place to get your name out there and demonstrate your expertise.
It is important to use hashtags when participating to enhance your chances of getting found!
Each “tweet” you make during a chat is recorded to your feed, so be sure to add #’s and add value so people can find what you said long after the conversation has ended.
Here are a few Twitter chats you may find useful as a pharmacist:
Twitter is a great place to find and engage with potential employers. I hope these tips help you use Twitter to find your next position! Good luck with your job search!